Link Expiry: How to Set Expiration Dates on Short Links
· Features · 3 min read
Set expiration dates on short links so they stop redirecting after a deadline. Perfect for flash sales, event registrations, and time-sensitive campaigns.
Some links should stop working after a certain date. A flash sale that ends Sunday, an event registration that closes Friday, an offer available only to early subscribers — these all benefit from a link that expires automatically.
What Is Link Expiry?
Link expiry lets you set a specific date and time after which a short link stops redirecting. Once expired, visitors who click the link see a friendly "link expired" message instead of being sent to the destination.
When to Use Expiring Links
- Flash sales and limited-time offers — the link stops working when the sale ends, so you don't have to manually disable it.
- Event registrations — expire the link when registration closes so late arrivals see a clear message.
- Seasonal promotions — automatically retire campaign links after the season ends.
- Limited access downloads — share a download link that expires after a set period.
- Time-sensitive announcements — a press release or update that is only relevant for a window of time.
How to Set a Link Expiry Date with Alias
- Sign in to your Alias dashboard.
- Create a new link or edit an existing one.
- Open the "Link expiry" field and pick a date and time.
- Save the link — it will redirect until the expiry date, then stop automatically.
Expiry vs. Manually Deleting a Link
Deleting a link removes it entirely — anyone who clicks it sees a 404. Expiring a link keeps it in your dashboard and shows a clear "expired" message to visitors. Expiry is cleaner for end users and better for you because the link still appears in your analytics history.
Combine Expiry with Analytics
Even after a link expires, its click data stays in your Alias dashboard. You can review how many clicks a campaign generated and when the traffic peaked — useful for planning future campaigns.