How to Create a Link-in-Bio Page for Instagram in 2025

· Guides · 5 min read

Instagram only allows one link in your bio. Learn how to create a free link-in-bio page with Alias to share all your important links in one place.

Instagram gives you exactly one clickable link in your bio. Whether you are a creator, brand, or small business, that single slot forces you to choose between your website, your latest product, your YouTube channel, or your newsletter — you can't have them all. A link-in-bio page solves this by pointing that one link to a mini landing page that lists everything.

Why Instagram Only Allows One Bio Link

Instagram's platform design keeps users inside the app. Allowing unlimited outbound links would reduce time-on-platform, so they restrict bio links to one. The same limitation applies to TikTok, which restricts clickable links in captions entirely, leaving the bio as the only option.

What Is a Link-in-Bio Page?

A link-in-bio page is a simple, mobile-optimized web page that lists all your important links in one place. Instead of updating your bio link every time you post something new, you update the link-in-bio page and the bio URL stays the same forever. Your followers click one link and see everything: your latest content, products, social profiles, and more.

How to Set Up Your Alias Link-in-Bio Page

  1. Create a free Alias account at alias.live/register.
  2. Go to the Bio Page section in your dashboard.
  3. Add your name, a short bio, and a profile photo.
  4. Add each link you want to share — give each one a clear label like "My Latest Video" or "Shop Now".
  5. Save your page. Your public URL will be alias.live/p/yourusername.
  6. Copy that URL and paste it into your Instagram bio.

Each link on your bio page gets its own click counter, so you can see which links your audience actually clicks.

What to Include in Your Link-in-Bio

  • Your main website or portfolio
  • Your latest blog post or YouTube video
  • Your online store or product page
  • Email newsletter signup
  • Other social profiles (Twitter, TikTok, LinkedIn)
  • A contact or booking link
  • Any active promotions or limited-time offers

Tips for Getting More Clicks from Your Bio Link

  • Keep the list short: five to seven links performs better than twenty.
  • Put your highest-priority link at the top — most people click the first item.
  • Use action-oriented labels: "Watch the tutorial" beats "YouTube".
  • Update the order when you publish new content to keep it fresh.
  • Mention "link in bio" in your Instagram captions to drive traffic.

Link-in-Bio vs. Linktree and Other Tools

Linktree is the best-known link-in-bio tool, but it charges for analytics and custom branding. Alias gives you the same link-in-bio functionality plus a full URL shortener, click analytics for every link, custom short link aliases, QR codes, and link expiry — all in one tool, completely free.

Create your free link-in-bio page